66-Year-Old Man Killed in ATV Crash in Oneida County Identified

TOWN OF CASSIAN, WI — Authorities in Oneida County have released the identity of a man killed in an ATV crash over the weekend. The victim, Jay Zeivel, 66, of Hazelhurst, tragically lost his life when he failed to navigate a curve, resulting in a fatal collision with a telephone pole.

The crash occurred on Saturday in the Town of Cassian. According to officials, Zeivel was riding his ATV when he approached a curve in the road. Unable to maintain control, his vehicle veered off course and struck a nearby telephone pole. The impact was severe, and despite immediate efforts by witnesses to perform life-saving measures, Zeivel was pronounced dead at the scene.

The Wisconsin Department of Natural Resources (DNR) is leading the investigation into the circumstances surrounding the crash. They are working to determine whether factors such as speed, road conditions, or mechanical issues contributed to the accident. ATV incidents like these highlight the importance of safe riding practices, particularly in areas with challenging terrain.

In addition to the DNR, several emergency response teams arrived at the scene, including Cassian First Responders, Oneida County EMS, and the Minocqua Police Department. Their coordinated response emphasizes the vital role of local agencies in handling such tragic incidents quickly and efficiently.

The tragic death of Jay Zeivel is a somber reminder of the inherent risks associated with ATV riding. Officials urge all ATV operators to exercise caution, especially when navigating rural roads and trails that may have unexpected turns or obstacles. Proper safety gear, adherence to speed limits, and knowledge of the terrain can help prevent similar accidents.

As the investigation continues, the community is left grieving the loss of a well-known local resident. The incident serves as a reminder of the importance of responsible ATV usage and the need for ongoing education on safety practices to avoid future tragedies.